There was a time when Twitter was just about getting followers and kind of convincing people to re-tweet your posts. Social popularity was the main purpose of having a Twitter account. But today, Twitter is more than that. It is used by many celebrities for branding purposes. And it is used to generate business leads. It is an effective social media marketing channel and according to studies, 66% of people found out about businesses on Twitter feeds. Otherwise, they never would have been acquainted with that product. There are also studies showing that 99% of people who follow a business
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source https://www.wpamplify.com/how-to-use-twitter-to-generate-leads-for-your-business/
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