When you’re looking to increase follower participation and drive engagement from your fans, a contest might not be the first idea that pops into your mind — but it should be. These focused promotions encourage your fans to share your brand with their friends, participate in a fun, light-hearted social media event that keeps them focused strictly on your brand, and win some great prizes that keep them returning to you. However, running a Twitter contest isn’t something you’ll want to do as a spur-of-the-moment decision, especially if you’re looking for bigger returns. With careful planning and thoughtful language, you
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